How a dermatologist and her brother combined science and strategy to build Setú

Hola US • ✰ • 1 month ago

How a dermatologist and her brother combined science and strategy to build Setú

Dr. Jennifer Aranda spotted a gap in men’s skincare and teamed up with her brother Ricardo Aranda to launch Setú, a family-founded brand rooted in Latin American ingredients and simplified routines.

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