Cost-Per-Wear Labels Could Replace Fast Fashion's Cheap Upfront Price
That price tag on a $20 sweater might not tell the whole story. New research suggests that when shoppers see a garment’s cost per wear, they reach for the pricier, longer-lasting option more often. The findings could reshape how people buy clothes and how brands market them. The study was conducted by Dr. Lisa Eckmann […]
That price tag on a $20 sweater might not tell the whole story. New research suggests that when shoppers see a garment’s cost per wear, they reach for the pricier, longer-lasting option more often. The findings could reshape how people buy clothes and how brands market them. The study was conducted by Dr. Lisa Eckmann […]
