Are Fans Trusting Influencers More Than Experts?
Celebrity culture has always depended on trust. Fans trust a star’s taste in clothes, their choice of projects, their workout routine or the skin care product sitting casually in the background of a video. That trust does not always come from evidence. More often, it comes from familiarity. Influencers understand this better than almost anyone....
Celebrity culture has always depended on trust. Fans trust a star’s taste in clothes, their choice of projects, their workout routine or the skin care product sitting casually in the background of a video. That trust does not always come from evidence. More often, it comes from familiarity. Influencers understand this better than almost anyone....
